The Cisco Meraki solution is unique because it benefits many parts of a retail business, not just IT, and allows retailers to spread the cost across different departments. Marketing departments can see which apps and websites customers use, incorporate network data into loyalty programmes, and send push notifications, such as special offers. Similarly, merchandising teams can evaluate store layout and make changes based on location analytics, heat maps, and dwell time information. For the IT department, centralized management and remote troubleshooting capabilities are especially useful for retailers with multiple stores, saving them time and money.
Find all the Meraki products below;